The journalist gets an easy piece-more or less pre-packaged and with minimal need to do their own investigation. The company controls the narrative and plants stories that fit its current PR goals. It's a good arrangement for the company and journalist. Serious outlets won't let the company "help" with the drafting, but sometimes the company will provide proposed language for all or some of the story. They promise special access to company information and lots of quotes for the story. This kind of piece usually happens because of the following common industry practice:Ī company's PR department (usually via an outside publicist) approaches a friendly (or likely friendly) journalist with an idea for the story.
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